Builder. Writer. Newsletter Operator.

I build things. I write about what I learn.

Pete shares practical ideas on building projects, sharpening your thinking, and turning lessons from the work into something useful.

About

A personal site built to earn attention, then keep it.

Pete McPherson builds useful things, documents the process, and turns what works into short, sharp writing people actually want to read.

Featured Projects

A repeatable framework for turning ideas into emails people look forward to opening.

A living set of principles for building, writing, and publishing with more clarity.

An experiment in shipping focused digital projects fast and learning in public.